Home > Marketing – Emphasis in Digital Marketing
Overview
Unlike other marketing programs, CSP's Marketing with Emphasis in Digital Marketing program has a practical emphasis with real-world learnings using the tools you'll likely use in your career after graduation.
What do digital marketers do?
Digital marketing is more of a science today than it’s ever been before. The top professionals in this field use data, automation, and a lot of testing to take good ideas and make them great. You’ll learn how to buy ad space, run tests, and measure conversion through a live funnel.
Developed with industry-leading learning from HubSpot, this program adds professional certifications and resume-worth projects to its curriculum.
Learn More About CSP
Undergraduate RFI
Career Paths
Data provided by the U.S. Bureau of Labor Statistics (BLS)
Program Details
We consulted with multiple Fortune 500 companies and successful startups to identify the key areas in which existing marketing curricula failed to prepare students for the realities of marketing roles in the modern workforce. We identified the following as vital skills for entry-level marketing coordinators and managers that said individuals typically lack upon completing an undergraduate marketing program.
- Search-Engine Optimization and Marketing
- Analytics
- Social Media Strategy
- Automated Email Marketing
This Marketing with Emphasis in Digital Marketing program focuses on these topics, in addition to viral growth techniques, influencer marketing, data mining, and lead generation. It is supplemented by courses in programming, which have been included to address a need for marketers to be able to scrape data and perform more complex marketing campaigns.
Certifications Built-In
- Google Ads Certification
- HubSpot Email and Content Marketing
- Search Engine Optimization
- Social Media Strategy
Meet our faculty
Our world-class faculty use their decades of experience to nurture your success from the first day of class all the way to graduation— and beyond.
Renata Mayrhofer
Instructor of Business Management Chair of Business Administration and Management Program
Frequently Asked Questions
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No, but you may need one to get hired, and having a degree in Digital Marketing provides a massive advantage in earning potential and salary. People with a bachelor’s degree also have a 50% lower rate of unemployment, and on average they make an additional $630,000 to $900,000 over their lifetime, even more in high-growth fields like this one.
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To craft a resume that really wows employers, you’re going to want some of the certifications included in our Digital Marketing program. We’ll get you certifications from marketing giants Google and Hubspot in social media marketing, email marketing, search engine optimization, digital marketing analytics, and viral & organic growth.
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Yes! The only way to make sure our program gives you the skills you need to get hired and teaches you to work through real-world problems that actually matter is to partner with the people out there who are actually doing it. Our collaboration with Fortune 500 companies and subject matter experts means that their multi-billion-dollar expertise is reflected in everything you’ll study here.
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Digital marketing is huge, so you’ll have tons of options, but most students discover which piece of the puzzle they have a passion for by their 2nd or 3rd year. If you love being at the forefront of new trends, it may be social media. If you want to influence what people see when they look things up, you may point to search engine optimization. As a digital marketing grad, the high-paying possibilities available to you across industries are essentially endless.
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A flipped classroom is one where the focus is not on lectures, but on discussion, projects, and problem-solving. Students in flipped classrooms get the chance for more instructor feedback, and as a result have been found to learn much, much faster.
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If you enjoy problem solving, if you want to work with people to build brands, if you are looking for a degree that opens a ton of doors to different high-growth careers, if you have a knack for creativity , and if you’re looking for a way to take part in bringing about a better future, you should consider this major.
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This major is part of an exclusive partnership between CSP and Rize Education, which means you’ll be learning with students from your campus, as well as students from a selective consortium of schools across the country. The goal is to help you begin building a national network of people in your industry before you’ve even graduated.
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Nope! Although entering the world of marketing is the most obvious (and a great!) option, digital marketing grads have plenty of other opportunities in business, not to mention a skill set that will be invaluable if they ever decide to start their own company.
CSP & Rize Partnership
Concordia University, St. Paul and Rize Education have partnered to offer this program. Rize Education provides the technology platform that enables colleges like CSP to collaborate on degree programs in high-demand fields.