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Craig Lien


Craig Lien
(651) 641-8734

Craig Lien

Assoc Dean/Chair MBA/MKM

Craig Lien’s diverse and productive thirty year career has included owning a department store, Director of Recruiting at a major executive search company, providing marketing, business strategy consulting, and corporate training for businesses and non-profits ranging from start-ups to Fortune 500. A lifelong entrepreneur Lien has a special passion for working with emerging growth organizations.  In addition to his faculty position at Concordia University he is President of a Web based retailer of innovative marine products. He has been a leading educator in adult cohort based programs for over twenty years at several regional universities.  He has been a full time faculty member at Concordia University – St. Paul since 1999. 


  • M.B.A., University of St. Thomas (1985)
  • Haggar/NAMBAC Excellence in Retailing, University of Notre Dame (1982)
  • CRM Certificate – Database Marketing Association (DMA) Orlando, FL (1997)


21st Century “Blue Ocean” Commerce, Sustainability, Personal Effectiveness Development, Ethical Leadership, Entrepreneurship, CRM, Strategic Marketing, 


"After three decades I have enjoyed many business successes and grieved a few professional failures--- but as a career highlight there has been many hundreds of them.  Each time and each student I have inspired to discover and unleash their true gifts and talents is a humbling highlight.  We are at the dawn of unprecedented opportunities for wealth creation over the next couple of decades for the bold, confident, and innovative risk takers. I instill in people how to live their professional career life on a higher plane where life is bathed in purpose and significance not seen merely as an economic chore."


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