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Marketing Strategy

Subject: MKM
Course Number: 441
Credits: 4 Credits
Available Online: Yes
This course combines the overall coursework students have learned throughout their program of study. Students analyze graduate-level case studies for developing and implementing strategies that are distinctive and sustainable. The students will explore market entry and strategy alternatives as well as the integration of marketing strategy within operations, finance, supply chain and corporate culture within a global economy. Collaboration and group work is essential as students determine markets to compete based on their organization�s ability to create a competitive value proposition for the consumer.
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