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Category Management

Subject: FRM
Course Number: 415
Credits: 3 Credits
Available Online: Yes
This course emphasizes the issues involved in developing and maintaining profitable category management. Areas of concentration include strategy, process, benchmarking, capabilities, information technology, and collaborative relationships with trading partner and suppliers. Students will apply techniques for managing categories as strategic units producing more profitable business results while focusing on delivering consumer value. The student will prepare papers and presentations on the coursework that demonstrate category management strategies.
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