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Interactive Project Management

Subject: COM
Course Number: 545
Credits: 3 Credits
Available Online: Yes
This course provides students the ability to demonstrate their knowledge of strategic communication management by developing a cross-platform interactive social media marketing project on Facebook, Twitter, Pinterest, Foursquare, LinkedIn and/or project website. Students will learn and apply social strategy through development of project tracking systems including site-appropriate monitoring metrics such as Facebook Insights, Google Analytics and Seesmic. Students will work independently researching appropriate strategies for social media business applications, and will learn to apply them to real-world business situations.
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